Dunnhumby, a customer data science company, and Synerise, a real-time behavioural artificial intelligence prediction and automation specialist, have partnered to provide advanced, AI-based analytics and activation capabilities to its retail clients.

As AI creates new opportunities for the retail industry, the two companies will combine respective expertise in customer data science and real-time behavioural artificial intelligence technology to boost guided decision-making and activation at scale.

The partnership aims to enable retailers and brands to better connect multiple datasets and customer touchpoints, using AI-based insights as a tool to predict the ‘next best action’ across personalisation, loyalty, pricing, promotions and retail media.

The move aims to enable the development of advanced, science-based AI solutions that can boost decision-making in the retail industry.

Jaroslaw Krolewski, chief executive of Synerise said: “We are very excited to bring together our technology and science with the deep retail expertise and customer science that dunnhumby has built, and uses so successfully. dunnhumby is a company we have always studied and admired. To partner with dunnhumby to use real-time AI to predict the behaviour of people and machines, and to act instantaneously, is very important for us."

---