Dunelm growth drives sales up by fifth

Dunelm saw sales increase by nearly a fifth to £478 million during its second quarter.

The home furnishing retailer said that higher sales, which were 48 per cent higher than pre-pandemic levels, were driven by strong growth both in store and online.

According to the company, its Autumn and Winter product ranges were particularly popular during the period.

The business saw growth across all of its categories, while its Christmas range was also profitable.

Digital sales, which were strongest during late Autumn and the run-up to Christmas, made up 35 per cent of sales during the quarter, representing an increase of two per cent compared to the same period of last year.

Dunelm said that it expects its full year results to be above current market expectations.

In September 2022, analysts predicted pre-tax profits for the year to range between £130 million and £193 million. The current expected average is £172 million, with a range of £131 million to £186 million.

"We are deeply conscious of the challenges which everyone is facing and remain focussed on making every pound count across our entire offer, so customers can feel confident in receiving outstanding value whatever their budget or taste,” said Nick Wilkinson, chief executive.

    Share Story:

Recent Stories


HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.
Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.