Data capture firm Datalogic has invested in smart store technology firm AWM Smart Shelf, which uses artificial intelligence and computer vision to automate in-store processes.

Investing in the California-based company will mean Datalogic is able to keep up with trends in the retail technology market. Among AWM’s solutions are autonomous and cashierless checkouts, automated inventory intelligence, consumer demographics and behaviour tracking software and analytics.

Datalogic said the focus of the investment would be automated inventory solutions and frictionless shopping - two increasingly relevant ways retailers are improving the efficiency of retailers on the one hand and convenience of the customer experience on the other.

Valentina Volta, chief executive of Datalogic group, said: “We are very excited for this business venture, especially at a time when new challenges from the current global scenario are driving radical changes in retail activities.

“The investment brings an added value to the continuous search for customer driven innovation.”

Datalogic specialises in automatic data capture and process automation markets, including the designing and production of bar code readers, mobile computers, sensors for detection, measurement and safety, RFID vision and laser marking systems.

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