Electronics retailer Currys has hired Chris Holyland as its new digital and omnichannel director.

Holyland joins the company from Pets at Home after nearly nine years at the retailer. He most recently held the role of digital director, during which time he led a £30 million digital and data transformation initiative.

During his career, Holyland has also worked at health and beauty retailer Boots, where he was head of e-commerce for five years. He has also held roles at Dixons.

In his new role, Holyland will lead Curry’s digital and omnichannel team, focusing on the customer experience across multiple channels.

Last month, Currys said it has become the first tech retailer to adopt WelcoMe, an inclusivity platform designed to improve the shopping experience for disabled customers.

The platform allows customers with a disability to register their planned store visit online. Customers can share information including specific needs and estimated time of visit, allowing stores to accommodate their requirements.

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