Crocs chooses cloud-based tech to better understand customers

Casual footwear retailer Crocs has chosen Aptos’ cloud-based customer engagement and merchandise management technology across its global network.

Doug Goehl, vice president, global retail IT and people systems for Crocs said the tech helps the company better understand each consumer and what they want to buy.

“Crocs’ implementation of Aptos solutions is vast, spanning both front-end and back-end systems and extending across our retail stores in North America, Europe and Asia,” said Goehl. “By embarking on this technology modernisation journey, Crocs now has a unified retail platform that allows us to gather deeper insights, enabling the brand to serve our consumers better, deliver the right products to the right stores at the right time, and operate our business in a more profitable, data-driven manner.”

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