Global influencer marketing platform LTK has announced a new round of funding that values the company at $2 billion.

SoftBank has invested $300 million in the company, with the money being spent on product development across the company’s creator, brand, and consumer shopping experiences.

The creator-marketplace also said that it plans to “aggressively” hire across the entire organisation to accelerate the growth of its three-side tech platform.

“Ten years ago, we began with a mission to make creators, like myself, as economically successful as possible,” said Amber Venz Box, co-founder and president of LTK. “This investment further validates the current and future opportunities for creators around the world when they put their skills to use on the LTK platform.”

In the past year, consumers purchased more than $3 billion in fashion, beauty, fitness, home, and lifestyle products from LTK creators, including sales generated through LTK Creator Shops, the LTK shopping platform, blogs, and social media.

“We believe there is a paradigm shift in the way consumers shop, which has highlighted the tremendous role creators play in guiding the online retail experience,” said Lydia Jett, partner at SoftBank Investment Advisers. “LTK has built a seamless shopping platform that now reaches millions of monthly shoppers in more than 100 countries.

"We are thrilled to be partnering with Amber Venz Box, Baxter Box and the team to support LTK’s long-standing advocacy of global creators as they continue to scale.”

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