kate spade new york has chosen ConcretePlatform to enhance its international and domestic trading capabilities. Offered as a subscription-based cloud service, ConcretePlatform contains a number of flexible applications – accessed via a browser - that allow brands to trade with their partners across the wholesale, franchise and wholly owned markets, as well as the vast supply network that supports today’s retail community.

Launched in 1993, kate spade offers a wide range of retail goods ranging from handbags and clothing to jewelry, shoes, stationery, glasses, baby and home. The company’s accessories are now sold in every time zone and on every continent, with dozens of retail shops, a thriving online business, 89 boutiques in Asia, a new flagship store in Brazil, and distribution in more than 400 doors worldwide.

Tristan Rogers, CEO of ConcretePlatform, says: “Our focus is to help kate spade move previously off-line processes on-line, utilising ConcretePlatform’s workflow and planning tools. Cloud-based collaboration is a game-changer for global retailers: as one of the US’s fastest growing brands, kate spade new york have moved at record speed to realise this contract. Within weeks, they will be connecting all parts of their business together through ConcretePlatform; all of their stores, partners and suppliers, creating a cloud based home for their business, supporting innovation and protecting their valuable brand.”

With ConcretePlatform, kate spade will now have easy access to sophisticated tools that will allow seamless review and approve of all marketing materials globally, thereby radically reducing the time and cost to market. All marketing plans will be crafted and shared on ConcretePlatform, allowing head office to work closely with global markets on executing marketing strategy – on-time and on-brand.

Lindsay Knaak, director of marketing strategy, kate spade new york, explains:
“As our kate spade new york business grows both domestically and internationally, the need for a robust solution to manage our assets, and more importantly to maintain brand control and a consistent global execution, was becoming more critical. ConcretePlatform has provided us with an ideal solution that enables us to effectively manage our current business while allowing for future growth on the platform."

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