CMO Stores consolidates e-commerce offering
Written by Peter Walker
British builders’ merchant CMO Stores has unveiled a new online portal that it believes offers the widest online range of building materials in the UK, with delivery direct to building sites across the country.
In 2018, the company previously known as Construction Materials Online launched Door Superstore alongside its existing Drainage Superstore, Insulation Superstore and Roofing Superstore websites.
The new website brings together all 75,000 products from 350 suppliers provided by these different specialist websites.
“We’re disrupting a market that historically had seen few of the benefits that technology and e-commerce can bring, and to offer the largest range of building products available anywhere online is a great way to launch the new site,” said chief executive Andy Dunkley.
CMOStores.com started by offering value for money and fast delivery to DIY customers and has expanded in recent years to also cater for the needs of professional contractors and builders. It now offers trade credit, exclusive discounts, rebates and rewards.
The Plymouth-based business has tripled revenue in the last three years as it added more specialist websites to its portfolio and expanded its warehousing and logistics capabilities, following private equity investment by Key Capital Partners.
Dunkley commented: “The Amazon and Wayfair models are hard to exactly replicate for the UK construction market, but some of the elements are deliverable, and we’re investing in providing traditional customer service as well as the latest technology to ensure we attract people who like to talk to someone on the phone or need advice.”
Further new services and an expanded product range are expected later in 2019.