BoohooMan has launched its first augmented reality campaign ahead of Black Friday.

The campaign follows the story of digital character and ‘hacker’ young Robin who has “infiltrated the world of fashion" by offering up new discounts.

From Monday 15th November, boohooMAN will be presenting a number of out of home advertising moments including billboards and fly posters around the world to advertise the experience.

Each billboard will contain a QR code which when scanned will open the augmented experience where the hacker comes to life and reveals additional offers to the customer.

“Our aim was to lift traditional billboard spaces by utilising augmented reality alongside the cyber hacking revolution,” said Victoria Pearson, boohooMAN head of e-commerce. “This campaign is the first of a number of digital projects we are working on to provide more value to customer’s long term.”

The move comes as the wider retail market is increasingly exploring new digital technologies, including the metaverse, cryptocurrencies, and NFTs.

“This is an exciting time for the BoohooMAN,” said chief executive, Samir Kamani. “We are able to give customers the opportunity to scan our posters and billboards around the world to receive special offers and experience our virtual reality.
“We’re proud to be one of the first to launch an interactive digital experience on this scale.”

Share Story: