Bloom & Wild hires first CTO

Bloom & Wild has appointed its first chief technology officer.

Marta Jasinska will join the online florist in October, leaving the same position at Moo.com, where she has spent the last two years, having previously been web development director at former Moonpig parent Photobox.

The startup’s first c-suite hire in five years, she will oversee the 25-strong tech team, with plans “to materially scale up over the next two years”, supported by new investment in technology.

Aron Gelbard, co-founder and chief executive at Bloom & Wild, said that her technology and leadership experience “will be invaluable as we further increase our investment into technology, automation and data science to deliver brilliant experiences for our customers”.

Jasinka added: “I am looking forward to dealing with the rapid growth, increasing complexity of the platform's technical challenges, and working with the talented, engaged, and high performing engineering teams.”

Bloom & Wild’s recent sales growth has allowed it to invest in upgrades to customer experience and operations technology, with plans in the works for new product lines, markets and business models.

Last week, the business ventured into physical retail for the first time, via a new partnership with Sainsbury’s.

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