BNP Paribas is introducing Chinese mobile payment solution WeChat Pay to retailers across France and the rest of Europe, underlining the bank’s aim to attract Chinese customers.

In what is claimed to be a European first, the WeChat Pay solution was initially rolled out at the two Paris flagship stores owned by the Galeries Lafayette Group – Galeries Lafayette Haussmann and BHV MARAIS – at the end of September.

Each year, around 7.4 million Chinese tourists visit Europe, and the introduction of WeChat Pay enables a more streamlined shopping experience for these visitors, BNP Paribas noted. The mobile payment solution is already currently used by over 600 million Chinese consumers.

Pierre Fersztand, global head of cash management at BNP Paribas, stated: “We’re delighted to be working with the Galeries Lafayette Group to deploy the WeChat Pay solution. Once again, BNP Paribas is demonstrating its ability to innovate and to help our clients roll out their own innovations. We’re now offering the most comprehensive range of payment solutions on the market aimed at the Chinese customers of our retail sector clients.”

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