Computer vision platform Advertima has closed a €15 million Series A investment round led by existing shareholder, real estate company Fortimo Group.

Advertima lets retailers to create smart spaces that offer consumer-centric, frictionless and relevant in-store shopping experiences. The investment will enable the startup to further develop its platform on a global scale.

Through computer vision and machine learning, Advertima has created the ‘Human Data Layer’, which visually interprets human behaviour in physical spaces.

The first sector that Advertima set its sights on has been grocery retail. The company offers smart inventory management and autonomous checkout, while also providing relevant content on smart digital screens throughout stores.

Advertima’s smart retail portfolio has been developed with Switzerland’s largest retailer, Migros, and the international grocer SPAR. The technology is already being used by 14 companies across eight different countries.

“We’ll be investing €25 million in the further development of our smart retail solutions over the next two years, €10 million of this investment will be financed by our own revenues, so this €15 million round is a crucial milestone to help us achieve our vision for how the world will look by 2030,” explained Advertima co-founder and chief executive Iman Nahvi.

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