Asos sales jump 26%

Asos sales grew by more than a quarter in the four months ended 30 June.

The online fashion retailer reported total revenue of £1.28 billion across the same period, up from £1.01 billion in the previous year, representing an increase of 27 per cent.

UK retail sales surged by 60 per cent to £526.4 million across the four-month period compared to 2020, while EU sales jumped 18 per cent to £388.3 million.

US sales growth was up by a significant 16 per cent to £144.8 million.

But sales across the rest of the world were down by 9 per cent.

The retailer said that the last three weeks of the period was more muted, citing continued COVID uncertainty and inclement weather, particularly in the UK, as the reason behind lower market demand.

"ASOS has delivered another strong performance against a backdrop of continued social restrictions and global supply chain pressures, and I would like to thank our ASOS team members for their continued commitment, resilience, and enthusiasm through the pandemic,” said Nick Beighton, chief executive. "Although mindful of the continued impacts of the pandemic on our customers in the short term, we believe that the structure of the global e-commerce fashion market has changed forever, which will drive an increase in online fashion sales over the long term.”

Beighton added: “We're excited about the size of the prize ahead of us and the opportunity of delivering on our ambition of being the number one destination for fashion-loving 20-somethings."

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