Asda trials virtual queuing system

Asda is trialling virtual queuing as part of more long-term social distancing measures.

The supermarket chain's new system will allow users to book a place and log into a virtual queue with their phones. They will then be able to wait in their car and be alerted when they are allowed to enter the store.

A pilot has been carried out at Asda’s store in Middleton, near Leeds, and is expected to be rolled out across its store estate in the coming weeks.

Chief executive Roger Burnley explained that he expects social distancing measures will last for the rest of the year.

“It has become increasingly clear that COVID-19 is set to be part of our lives for months to come," he stated. “With two thirds of customers still concerned around safety in supermarkets, Asda is investing in more longer-term measures to support social distancing in its stores.”

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