American Apparel makes online return to UK
Written by Peter Walker
American Apparel has reopened in the UK, but as an online-only retailier.
In 2016, the company - an offshoot of the original North American business operated by UK subsidiaries - was forced to close its 13 UK stores after falling into administration.
The US business subsequently failed and Canadian company Gildan bought its assets for $88 million in 2017, launching a US website later that year. Now the American Apparel brand has returned to the UK with the launch of a new website, where the emphasis is ethical and sustainability issues.
“We have deep love for our global customers, who really love and get the brand’s sense of humour and irreverent nature,” said Sabina Weber, director of marketing at American Apparel. “They also know the quality and the timeless, effortless styles that we offer and they miss having those pieces in their closets.”