Amazon preps new luxury fashion marketplace

Amazon is preparing to launch a luxury fashion marketplace next month.

More than a dozen fashion and accessories brands have partnered with the e-commerce giant, according to WWD, with the new platform set to allow brands to take full control of their own virtual stores.

In a move to rival Farfetch and Yoox Net-A-Porter, brands will be able to dictate the look of their online concessions, with autonomy over how much to sell and when they mark down products.

A new warehouse is being reportedly built in Arizona especially for the luxury platform, giving brands access to Amazon’s logistics network.

The launch was initially scheduled for the Spring, but was put on hold due to Coronavirus and will now be unveiled in September, in time for fashion show season.

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