Amazon preps new luxury fashion marketplace

Amazon is preparing to launch a luxury fashion marketplace next month.

More than a dozen fashion and accessories brands have partnered with the e-commerce giant, according to WWD, with the new platform set to allow brands to take full control of their own virtual stores.

In a move to rival Farfetch and Yoox Net-A-Porter, brands will be able to dictate the look of their online concessions, with autonomy over how much to sell and when they mark down products.

A new warehouse is being reportedly built in Arizona especially for the luxury platform, giving brands access to Amazon’s logistics network.

The launch was initially scheduled for the Spring, but was put on hold due to Coronavirus and will now be unveiled in September, in time for fashion show season.

    Share Story:

Recent Stories


Supermicro and NVIDIA’s AI Solution for Retailers
To find out more: click here

Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Advertisement