Aldi named most popular supermarket in Britain

Aldi is the most popular supermarket in the UK, according to a study from YouGov.

YouGov Ratings measures British supermarket popularity and fame every quarter. The latest data is based on 1282 nationally representative interviews of the British population, collected during the first quarter of the year 2022.

Coming in second was M&S Food, closely followed by Lidl in third place.

Tesco Express was named fourth most popular supermarket, while Iceland was fifth.

Morrisons took sixth place, Tesco in seventh, ASDA in eighth, and Sainsbury’s found itself the least popular of the Big Four UK supermarkets in ninth place.

The full list:

1. Aldi
2. M&S Food
3. Lidl
4. Tesco Express
5. Iceland
6. Morrisons
7. Tesco
8. ASDA
9. Sainsbury’s
10. The Co-operative Food
11. Waitrose
12. The Co-operative
13. Costco
14. SPAR
15. Farmfoods
16. Costcutter
17. Ocado
18. Nisa
19. Premier Stores
20. Makro

“With so many costs rising right now, customers want to know they can still afford to treat themselves to high-quality food and drink without breaking the bank,” said Richard Thornton, communications director, Aldi. “Aldi is the only supermarket to offer that unbeatable combination of great quality products at low prices. We believe that’s why British shoppers have, once again, voted us the nation’s favourite.”

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