Ahold Delhaize has appointed Tim Bork as chief commercial officer for Ahold Delhaize Europe & Indonesia.

He joins the firm from discount retailer Lidl, where he has worked for over two decades in various roles including chief customer and purchasing officer.

In this role, Bork led international food purchasing for both private label and branded products, managed e-commerce operations in six countries, and was responsible for commercial management including marketing, customer experience, and loyalty.

He also oversaw the purchasing administration including supplier and commodity management, inbound logistics, and quality management.

Bork started his career in purchasing and as a divisional board member, where was responsible for the sourcing of private label products in more than 30 countries.

In his new role at Ahold Delhaize, which has stores in the Netherlands, Belgium and Indonesia, Bork will be accountable for enabling the consistent delivery of European driven procurement and own brand development strategies based on analytics.

He will report to Claude Sarrailh, chief executive of Ahold Delhaize Europe & Indonesia, with plans to accelerate the company’s growth strategy across the region.

Bork will be responsible for shaping and driving commercial and value chain development on a European level and will look for opportunities to streamline processes in key commercial areas.

“His deep expertise in commercial strategy and international sourcing will be a strong asset as we continue to build an even more connected, customer-focused, and efficient operation across our European and Indonesian markets,” Sarrailh said. “I look forward to working with Tim to further strengthen our commercial business, ramping up cost efficiencies and deliver on our ambition to grow together.”

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