Accessorize-owner makes £1.96bn in sales

Adena Brands, the owner of Accessorize and Monsoon, has revealed it made £1.96 billion in sales last year.

The company’s pre-tax earnings reached £17.4 million during the 12 month period.

The retail giant recorded a 43 per cent boost to digital sales in 2021, making up approximately half of its revenue.

“This has been a difficult year for everyone,” said Nick Stowe, chief executive. “But we have navigated the challenges in retail successfully and have been able to accelerate and go further with our turnaround than we expected.

“Our focus initially was just on saving Monsoon and Accessorize, two iconic brands; but we have been able to transform how we operate, refreshed our product, become more digital, opened new store formats, and become more agile as a team and business. Now that we have restructured and returned the business to profitability, we’re planning further growth with a solid foundation and renewed confidence.”

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