ASOS is aiming to transform the home delivery experience by becoming the first retailer to enable customers to track their home delivery in real-time. The new live-mapping service will also provide customers with a 15 minute delivery slot window.

The service, called Follow My Parcel, will allow customers to watch their delivery driver on his round as he makes his way to their property and will countdown the time to their delivery to give an accurate 15 minute delivery window.

Provided in partnership with DPD, the Follow My Parcel service will send ASOS customers a text or email message on the day of delivery to inform them of their initial one-hour delivery timeslot. Customers will then be invited to live-track their delivery in real-time using the very latest GPS software and online mapping technology via web and mobile-friendly interfaces.

The customer will then be able to watch the progress of their delivery driver on his round and see a real-time countdown to their own delivery to give them an accurate 15 minute delivery slot, so that they know exactly when to expect their parcel.

ASOS customers can, at any stage on the day of delivery, request the parcel is delivered to a neighbour or rescheduled for a different day by simply using their smartphone.

Nick Robertson, CEO for ASOS, comments; "We're very excited about Follow My Parcel. It is a great innovation and one with real benefits for ASOS customers. Knowing exactly when a parcel is being delivered helps our customers plan their day; to be at home when they need to be for a delivery, or to let them get on with what they need to do by opting to reschedule or choosing the deliver to neighbour option."

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