chooses Microsoft Dynamics 365 has chosen Microsoft Dynamics 365 to manage its finance, supply chain and commerce operations.

The online electrics retailer has chosen Microsoft’s cloud-based software to handle rapid growth experienced over the past eight months, with global sales exceeding £1bn across retail, logistics, financial services, and recycling operations.

The retailer recently announced a trial with Tesco to open retail areas in five Tesco supermarkets; these customer experiences are to be underpinned by Dynamics 365.

AO will use Dynamics 365 to simplify and standardise business processes, such as consolidating supply chain solutions and removing multiple finance systems in favour of a single system.

The software is to give AO a single view of its customers, vendors and products, enabling the business to have an end-to-end retail experience for its new in-store operation.

AO currently has five stores – in Manchester, Gatwick, Stevenage, Leeds and Liverpool.

Carl Philips, IT director at, said: “Embedding Dynamics 365 in our business will help create economies of scale as we grow, giving our teams a ‘single source of truth’ that they can use to make informed decisions. We will also be able to give customers an easy and professional retail journey, from identifying the product to purchasing it.”

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