Tesco Clubcard has joined forces with Eagle Eye to digitally distribute Tesco Clubcard Reward vouchers to its customers for the first time. The company will provide Tesco with a simple, secure and efficient way to manage its customer reward programme, with UK restaurant chain PizzaExpress as the first partner.

Tesco Clubcard customers can now exchange their Clubcard points for digitally-delivered rewards that are instantly redeemable at PizzaExpress. With existing paper-based vouchers taking up to five days to arrive in the post, Tesco Clubcard has gone back to the drawing board in order to meet the needs of its increasingly digitally savvy customers.

Using this new innovation, Clubcard members can now receive rewards from PizzaExpress via email within two hours and redeem them at participating restaurants.

"In order to give our Clubcard customers a great experience, we need to ensure the rewards we are providing are of most value to them," comments Ian Crook, online and digital marketing director, Tesco. "Eagle Eye is helping us to do precisely that. With this partnership, we're now able to offer our customers same day access to their reward. We can also better understand redemption, helping us to tailor our service to what it is customers really want."

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