Chinese e-commerce platform Temu is expanding the integration of its shipping software to European e-commerce sellers, aiming to provide faster and more efficient shipment creation, tracking, and updates for customers.

From Thursday, sellers in Europe—including the UK, Germany, France, Spain, and Italy—will be able to use the software, which offers a range of services such as simplified order fulfilment through centralised management of orders across multiple sales channels and automated workflows designed to streamline operations. Sellers will also have access to discounted shipping rates from major carriers, including Royal Mail, DPD, EVRi, and UPS.

Temu, which operates in over 90 markets worldwide, has invited local sellers in more than 30 markets—including the UK, Germany, France, Spain, and Italy—to join its platform. The move follows the launch of the software in March 2025 for sellers in the United States, Canada, and Australia, in partnership with e-commerce software provider ShipStation. At the time, Temu stated that the partnership was intended to open up new opportunities for merchants to reach millions of customers globally through direct-to-consumer sales.

The expansion supports Temu’s strategy of enabling local businesses to scale and process orders more efficiently while improving customer service, the company said in a statement. Temu added that by the end of 2025, it expects 50 per cent of its UK sales to come from this local-to-local model, as it continues to broaden consumers’ shopping choices with a wider and more locally relevant selection and faster deliveries. The company also expects up to 80 per cent of its European sales will ultimately come from local sellers and local fulfilment.

However, Temu faces challenges in the market. In May, users of e-commerce platform Temu fell by 58 per cent, according to intelligence firm Sensor Tower. According to a report by Reuters, Temu has cut its advertising spending in the United States and shifted its order fulfilment strategy. Data from consultancy Bain & Company indicates that both Temu and Shein have experienced a slowdown in sales and customer growth since the announcement of new trade tariffs by former president Donald Trump. Bain & Company noted that Temu has been more affected than its rivals.

Both Temu and Shein have raised their prices, but the consultancy said that Shein has increased the amount of money spent per customer compared to the previous year.

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