Superdry comes out of lockdown with the help of Yext

Superdry is welcoming customers back to its stores with the help of search and enquiry technology from Yext.

The British-headquartered retailer is using Yext to deliver official answers to enquiries about more than 500 of its stores and franchises in the UK, Ireland, across Europe and the US.

With the solution, Superdry says it can provide an enhanced search experience for people seeking information about its stores, including products in stock, addresses and hours of operation across over 175 search platforms - including Google, Alexa, Siri and Facebook.

It is also now better able to manage and monitor online listings, reviews and individual store pages. A key focus of the relationship is that Superdry can respond to local store reviews at scale, while also gleaning insights from the feedback to improve the in-store experience.

“Having closed all our stores during lockdown, we knew it was essential to make it easy for customers to return once they started re-opening,” said Justin Lodge, chief marketing officer at Superdry.

“We found that as lockdowns eased, we needed a simple solution that reflected the new operating hours we’d put in place - we want to make sure our customers are getting accurate up-to-date information and the Yext platform helps us do that.”

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