Sosandar sales driven by influencer strategy

Women’s fashion retailer Sosandar expects to report a 407 per cent increase in half-year revenue, compared to the same period last year.

In a statement, the company said sales are expected to rise to £1.84 million for the six months to 30 September, following record monthly revenues during the summer.

It also highlighted the success of a customer acquisition programme and content-driven marketing strategy, driven by the growth of its celebrity social influencer fanbase.

During the first half, Sosandar’s new customer numbers grew by 362 per cent year-on-year, although the number of returns also increased – something which it attributed to the higher levels of customer acquisition and a particularly strong demand for dresses during the summer heatwave.

Joint chief executives Ali Hall and Julie Lavington commented that revenue and sales growth has been accompanied by the number of repeat customers and an increased average order value, as those customers have become brand ambassadors.

“Our clothes have become a mainstay in our customers' wardrobes - including celebrities - and we are proud that our garments are being worn by high profile actresses, TV presenters, sports stars and social media influencers,” they added.

Sosandar was admitted to Alternative Investment Market (AIM) last year following a reverse acquisition of Thread 35 by Orogen.

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