ONVU Technologies launches retail division
Written by Peter Walker
After a year of testing the market in collaboration with chosen retailers, ONVU Technologies has officially launched its new division, ONVU Retail.
The video intelligence firm appointed Nigel Ashman as president of the new division, with responsibility for driving strategy and growth plans.
He has over 30 years’ experience in retail, having worked as a senior buyer for Next, and then as a retail sourcing agent for Boden, Boots and Jigsaw. In 2011, Mr Ashman started his own business leveraging video and bespoke software solutions for loss prevention to major global retail brands.
ONVU Retail will use video intelligence to interpret in-store consumer behaviour, helping retailers to understand their physical space and make it work better for them across layout, merchandising, staffing, marketing, health and safety, stock control and security. The company combines smart 360-degree video technology with business analytics tools.
Ashman explained: “ONVU Retail’s solution uses intelligence and empathy to allow physical retailers to deploy the kind of insight about their stock, customers, and operational needs that online stores have generally had a better visibility on.
“Bricks and mortar retail does have advantages over the online world, if it is able to appreciate and leverage these insights effectively, and use them to create actionable strategies.”
ONVU Technologies group chief operating officer Scott Brothers added: “Our vision in retail is for our solutions to deliver the same level of insight for footsteps in physical retail as keystrokes and Google Analytics do for e-commerce.”