M&Co has appointed Astound Commerce to grow its e-commerce business as part of a wider digital strategy.

Since opening the first store 50 years ago, the family-owned Scottish fashion retailer has 269 stores worldwide, with almost 3,900 employees across its UK estate, distribution centre, buying and head offices.

M&Co has recently increased IT investment to take advantage of new technologies designed to enhance customer experience. Astound Commerce will implement several digital projects for the retailer, aimed at reaching younger shoppers and increasing online conversion rates.

Nichola Toner, head of e-commerce and customer experience at M&Co, commented: “Key to the future growth of M&Co is the implementation of our digital strategy and the growth of our ecommerce channel in the UK – and critical to this is meeting the omnichannel needs of our customers.”

“Having discussed the digital journey, we now understand what is possible and, in the short time we have been working together, we see how quickly we can progress the vision.”

Originally launched in 2006, the retailer’s website operates on the Salesforce Commerce Cloud platform, making Astound a natural digital partner, as the agency has experience implementing and maximising the Salesforce platform performance for several other retailers globally.

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