La Perla selects Board for digital transformation

Luxury lingerie and swimwear brand La Perla has selected a data analytics and unified planning platform Board as part of it digital transformation strategy.

The retailer, founded in 1954, sells its collections through its network of 75 stores worldwide and concessions, as well as online.

The move to integrate Board’s decision-making platform comes at the retailer seeks to further modernise operations, unify dispersed data and streamline financial and operational planning.

La Perla selected Board’s flexible platform to scale with the business as it grows and allow the company to remove point solutions, such as visualisation, business intelligence and analytics tools, from across the business, simplifying the technology stack and reducing IT costs.

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