Heathrow boosts engagement with AR app

Heathrow Airport partnered with Ads Reality to roll out an augmented reality (AR) mobile app, which allows children and parents to pose and take pictures with fictional characters by scanning markers around the airport.

The Around the World with Mr. Adventure app was downloaded more than 3,600 times across Android and iOS devices, with travellers spending almost 800 hours engaging with the app during the first month of release.

Ads Reality’s technology was able to identify how many markers in each terminal were triggered by users, which terminal had the most interactions, and how users shared their experiences on social media. Results showed that the app led to an improved experience and increased customer engagement with families travelling during this period.

Iona Harper, senior experience manager at Heathrow, said: “We were pleased that the Mr. Adventure app was a hit with the families travelling with us this summer. By using exciting, innovative technology it allowed us to do something unique, which certainly provided hours of fun for our passengers.”

Richard Corps, managing director and co-founder of Ads Reality, added: “We’re delighted that Heathrow has seen first-hand the value immersive technology like augmented reality can have on improving customer experience. Not only was this a fun initiative for passengers, but it now also arms Heathrow with useful insights for the future. We look forward to partnering again and showing what more can be done with augmented reality.”

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