Gap has acquired Drapr, an e-commerce start-up that enables consumers to create 3D avatars and virtually try on clothing.

The technology is designed to help customers find the best size and fit, while helping retailers reduce returns.

“Fit is the number one point of friction for customers and, through their advanced 3D technology, Drapr has shown it can help shoppers efficiently find the size and fit they need,” said Sally Gilligan, chief growth transformation officer, Gap. “We plan to leverage Drapr to help Gap Inc. improve the fit experience for our customers and accelerate our ongoing digital transformation.”

Drapr was founded by David Pastewka, Will Drevno and Richard Berwick, who have collaborated on 3D technology for over a decade with early support from Boost VC and Berkeley SkyDeck.

“Most people either don’t know their exact measurements or are looking for a specific type of fit that numbers alone can’t tell them,” said Drapr co-founder and CEO, David Pastewka. “Drapr has proven effective and we are excited about the impact we can have on customers at scale as part of the Gap Inc. family.”

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