ColourPop invests in personalisation tech

US beauty retailer Colourpop has partnered with Qubit in order to provide a more personalised digital experience for its customers.

ColourPop will use Qubit to understand their customers based on the data they are collecting. From that point, ColourPop will then identify different groups based on trends, behaviours and customer lifecycle stage. This will be done leveraging the artificial intelligence capabilities of the Qubit platform.

Once different groups have been identified ColourPop can then surface segmented personalisations depending on the most relevant experiences for each group, for example social proof or abandonment recovery.

Brittney Juge, manager of analytics at Colourpop, said: “From a first-time visitor, to our ColourPop fanatics, we're all about listening to our audience. We are thrilled to be partnering with Qubit to bring customer-centric experiences to life and be able to leverage an incredible amount of data to do that.”

Graham Cooke, CEO and founder of Qubit, added: “ColourPop is one of the hottest brands in the US at the moment. The company is breaking the traditional models of online retail and Qubit is incredibly excited to become their personalisation partner. Through the use of the Qubit Customer Influence Engine, ColourPop will gain deep knowledge of their customers, be able to nurture relationships, and continue to be a transformative business.”

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