Wholesale retailer Bestway is rolling out shopping and payment app Jisp across its retail partners and corporate stores.

The technology partnership with Jisp comes after a successful trial period beginning in Novemeber 2020, which enabled Bestway’s stores and independent retailers to launch home delivery and Click & Collect services, with the trial officially commencing in January 2021.

Bestway said the move comes as part of its efforts to champion independent retailers and invest in and build customer tools to support retailers at a time of change and digital transformation.

Julian Fisher, chief executive and founder of Jisp, said: “We are immensely excited to take our partnership with Bestway to a new level.”

He added:“COVID has definitely shifted convenience retailers’ focus to contact-free shopping, and we are proud to be Bestway’s chosen partner to launch delivery services across their entire group in the coming weeks”.

In addition to the development and trial of the free app itself, Jisp has provided a full marketing service to those Bestway stores participating in the trial.

The service includes bespoke in-store collateral and online materials to ensure retailers receive the best possible support from Bestway to promote store services, grow their current customer base, and drive loyalty.

Dawood Pervez, managing director of Bestway Wholesale, said: “We know that consumer shopping behaviours have changed in the last year, and the numbers of people who are now ordering online for Home Delivery, or Click & Collect, is still in growth with the likelihood of increased 'stickability' post Covid.”

"We are delighted with the results of the pilot scheme that we unrolled with Jisp at the back end of 2020, which forms part of our commitment to our customers through supporting our retailers with service and innovation that is relevant and drives value into their business.”

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