E-commerce personalisation platform RevLifter has raised £2.3 million of funding to fuel further growth and development of its technology.

The company, founded in 2017, said the round - led by a syndicate of new and existing investors, including Coutts private banking - would enable it to address growing demand from retailers around the world, with a focus on growing its business in the US.

RevLifter provides real-time personalisation to retailers including HP, Puma, EE, Carphone Warehouse, Verizon, AT&T, AO, TM Lewin, Clarks and The Hut Group. It claims to influence 10 million online baskets every day, powering incremental revenue through personalised deals for 90 global brands.

The platform enables use of different strands of data to transform the role of deals at the checkout on e-commerce websites, incorporating deal triggers including geo-location, weather, customer lifetime value, or knowledge of whether the user is a new or existing customer.

Further to this round, former Goldman Sachs managing director Jonathan Summers will join RevLifter’s board.

RevLifte chief product and strategy officer Ryan Kliszat, said: “We use AI to drive real-time relevance for customers, turning the deal from a blunt axe to a laser-targeted bomb.

“We’re adding more precision across more marketing channels all the time and are working towards a future in which deals are no longer a slightly dirty, loss-leading ‘extra’, but are used to drive entire business and customer engagement strategies.”

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