Co-operative Energy has appointed Affiliate Window for the launch of its affiliate programme. Working in partnership with global media agency, MediaCom, Affiliate Window plans to strategically align Co-operative Energy’s performance marketing activity with its overall digital plans.

This includes leveraging the strength of the channel to raise brand awareness and provide a cost-effective route to market. The affiliate programme will drive true incremental growth for the brand and become an integral aspect of its online strategy.

Tom Hoines, head of affiliate sales for Co-operative Energy says: “Co-operative Energy was created just over a year ago to help tackle many of the energy market’s failings. Our challenge revolves around six key pledges: offer consistently competitive prices; keep things simple; give excellent customer service; be open honest and transparent; ensure our energy is low carbon; and share our profits with our members. Any new and ambitious business should look at a network like Affiliate Window. Their experience and scale make them an ideal choice to help us promote our difference.”

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