JD.com brings AR ‘Beauty Mirror’ in-store
China’s JD.com is launching its augmented reality (AR)-enabled Beauty Mirror, which enables customers to virtually try on products such as lipstick and blush with real makeup effects, in Walmart and Chinese cosmetics brand Carslan’s brick and mortar stores. The online retailer has been developing its AR and 3D technologies, creating new interactive experiences to help shoppers find and select products, and create new digital touchpoints for brands with its consumers.
M&S confirms further store closures
Marks and Spencer has announced that a further 14 stores will close as part of its radical transformation plan, taking the total to more than 100 store closures by 2022. Coupled with the new store closures, the retailer has also announced that 15 fewer Simply Food stores will open this year than originally planned, as the Food opening programme is scaled back. The changes form part of M&S’s commitment to take at least a third of its sales online.
Adobe to acquire Magento Commerce for $1.68bn
Adobe has announced that it will be acquiring Magento Commerce for $1.68 billion, subject to customary purchase price adjustments. Magento’s platform brings together digital commerce, order management and predictive intelligence, enabling shopping experiences across a range of industries. The platform is built on scalable technology supported by a community of more than 300,000 developers.
Retailers ‘spend $104bn on changing price labels’
Global retailers spent $104 billion on manually changing price labels in 2017, while a lack of digital technology in-store is costing retailers in lost sales and consumer trust. This is according to a new report from Displaydata and Planet Retail RNG, which surveyed 5,000 consumers and 1,000 retailers. It found that retailers are failing to keep up with shifting consumer attitudes towards price and promotion and are unable to engage with shoppers digitally, in real-time, when they are on the shop floor.
Global expansion drives MatchesFashion growth
Online fashion brand MatchesFashion.com has experienced another strong year of growth in 2017, with revenues up 44 per cent to £292 million. MatchesFashion.com attributes the growth to new technology, which has helped the retailer to scale internationally, enhance the customer experience and provide unique and personalised data to users. The success of the mobile app last year led to more than half of online business being conducted via mobile, while 2017 also saw the launch of two local-language websites in French and Korean.
Zara opens tech-driven flagship store in London
Fashion retailer Zara has unveiled its latest store concept at Westfield Stratford, using state-of-the-art technologies designed to transform the customer experience. The 4,500 square metre store represents a milestone in the company’s strategy of integration its in-store and online platforms. The store will feature a dedicated area for the purchase and collection of online orders, which has two automated online order collection points that are able to handle 2,400 orders simultaneously.
Shops must adapt to digital demands: report
Bricks and mortar stores that fail to adapt to consumers’ demand for digital experiences will be left behind, according to research from PCMS. The commerce solution provider polled 2,000 UK consumers, finding that shopping via digital devices has migrated from online into the physical store. Nearly 60 per cent said they use their own smartphone, tablet or the store’s device while shopping – rising to as many as 80 per cent of under 45s. As well as using mobile or tablets instore, a further 15 per cent chose to use digital signage, digital kiosks or interactive screens.
eBay launches personalised Interests feature
Online marketplace eBay has announced the launch of Interests – a new feature that tailors customers’ experiences based on their preferences. Through data and algorithms, eBay has created hundreds of different shopping themes – from streetwear to sports teams, home theatre to Hello Kitty. Shoppers select their preferences and the new feature will tailor the homepage to the themes and items chosen for them.
Sixt launches omnichannel payment platform
Car rental company Sixt has restructured its customer payment processes, switching to Computop as its central service provider for customer payments. Payments from online shops, PoS terminals in branches and telephone bookings will in now be run via a single platform.
Online sales buck High Street decline
UK online retail sales defied the difficult month for High Street sales and footfall by increasing 18.8 per cent year-on-year in April, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. This was the highest year-on-year increase since November 2016 and came in despite Easter falling in March this year.
Burberry reports year of digital transition
Burberry’s annual profit rose 2 per cent, while revenue dipped by 1 per cent, amid a year of transition towards a more digital strategy. Adjusted operating profit benefited from “positive” retail performance, with the cumulative total now standing at £64 million. Pre-tax profit came in at £412 million for the year, up from £394 million last year.