Carpetright adds online personalisation
Written by Anthony Strzalek
Carpetright has partnered with marketing personalisation outfit Qubit in a bid to drive in-store sales through tailored online experiences.
The flooring and beds retailer, which has more than 400 stores in the UK as well as 137 across Holland, Belgium and the Republic of Ireland, selected Qubit after seeing a marked increase in online sales.
Over the past year Carpetright has seen online sales surge 74 per cent and website traffic increase by 40 per cent.
Qubit’s technology will be used to deliver tailored, personalised online experiences with two main goals, to drive customers into physical shops to complete their purchases, and to increase sales through the website.
Qubit will use customer behaviour data to divide customers into segments, which can then be targeted with product recommendations, relevant and timely deals, as well as driving customers towards their local Carpetright store.
High value segments will receive specifically tailored experiences, for example, landlords will be targeted with suggestions and deals on affordable, durable floor coverings, while new homeowners will receive recommendations on a range of samples that can be delivered on demand, ahead of a visit to a shop.
Mike Traill, head of digital at Carpetright said: “Online has become an essential part of the customer journey at Carpetright as we focus on customer experience driven sales. If a website visitor doesn’t convert, it’s likely that we’ve lost them.
“This means we need to provide visitors experiences that engage them, like the opportunity to conduct pre-purchase research on ranges, as well as requesting samples. By partnering with Qubit we’ll provide an online experience which can be personalised to each visitor every time they visit.”
Graham Cooke, CEO of Qubit, added: “Carpetright are really embracing new ways to bring customer centricity to the core of their business and recognise that tailored website experiences can drive both in store sales and online purchases. I’m delighted that Carpetright have chosen Qubit to deliver against their personalisation ambitions and strategy.”