BT Expedite today announced a deal with Charles Clinkard, one of the largest independent footwear retailers in the UK. The contract will see BT Expedite install its Connected Retailer multi-channel system, including Mercatus central merchandising, Store 6 point-of-sale, integrated store and Customer Relationship Management (CRM).

Charles Clinkard’s growth and continuing focus on multi-channel retailing has resulted in the need for the retailer to integrate more of its online and in-store activities. The current legacy systems require significant manual processing to provide activities such as click and reserve; BT Expedite’s integrated store offering pulls different channels together seamlessly.

Retail integration projects are typically complex, but when choosing a supplier it was important to Charles Clinkard that the installation project could take place without business interruption. Charles Clinkard also wanted to ensure that systems were ‘future proof’ and would continue to be invested in without significant input from its IT team.

Charles Clinkard, Charles Clinkard’s managing director, says: “We looked at the market, reviewing a wide variety of different solutions, in a search for the best retail systems in the industry. We have chosen BT Expedite as we believe that it is a very good fit for our business requirements, in terms of product, people and how our systems will be updated for future needs."

http://www.charlesclinkard.co.uk/

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