Asda is laying claim to the world’s first rich ad messaging campaign. Developed by Regital, using the Zapp360 tech platform and in conjunction with Carat UK, the campaign utilises three consumer touchpoints through ticker-tape ad messaging, rich-media including the grocery giant's current TV ad, and then the destination website.
Ian Vint, director of Regital, says: "The immediate response from mobile ad messaging is familiar to brand advertisers, so it takes a progressive client to embrace the opportunities that can be gleamed from redirection. By introducing rich media post ad message, we are able to showcase content the consumer is already connected with, before they land on the destination site. Third screen advertising is commonplace in the industry, but this is the first mobile campaign to combine these unique executions, and is breaking new boundaries.”
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The Very Group
Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.
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