A new global study from Aruba has found that 85 per cent of businesses, including retailers, plan to implement Internet of Things (IoT) technology by 2019, driven by a need for innovation and business efficiency.

The study found that 49 per cent of retailers are currently using IoT technology, but eight in 10 of those have reported improved customer experiences, which in turn is likely to have an impact on customer loyalty and revenue.

In-store location services delivering personalized offers and product information to shoppers was touted as the number one implementation for IoT, alongside monitoring and maintenance. Four in ten retailers ranked surveillance in their top three key use cases.

Cost of implementation (50 per cent), maintenance (44 per cent) and integration of legacy technology (43 per cent) were highlighted as key obstacles to implementing IoT systems, while 84 per cent of organisations that already have IoT technology have reported an IoT-related security breach.

Chris Kozup, vice president of marketing at Aruba, commented: “With the business benefits of IoT surpassing expectations, it’s no surprise that the business world will move towards mass adoption by 2019. But with many executives unsure of how to apply IoT to their business, those who succeed in implementing IoT are well positioned to gain a competitive advantage.”

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