The “New Normal”: Preparing for Unprecedented Peaks in a New World of Retail
The UK retail market has always been competitive, but more so today than ever before. The high street is under more pressure than ever from online giants as customer’s expect the latest products at the very best prices to always be available in-store or at the touch of a button online.
For all retail organisations, managing peak periods such as Christmas, Black Friday, and Cyber Monday, is one of their biggest challenges. Even more so now that other national celebrations such as Valentine’s Day and Mother’s Day, have become another excuse to shop.
So, in a sector where digital transformation is quickly separating the winners from losers, what can retail organisations do to prepare for the new world of retail and the unprecedented changes in peak periods that come with it?
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