Retail Systems - Aptos & Retail Systems Research Report

Aptos & Retail Systems Research Report

Evolving omnichannel: What role does the physical store play for retailers?

As shoppers returned to the High Street following the pandemic, they brought with them new demands; the stores have had to adapt. Some retailers, for example, have attempted to replicate the ease and flexibility of e-commerce in their stores whilst also exploring how they can make their brick-and-mortar experience unique for customers.

Many retailers are now looking at how everything from personalisation to unified commerce can create seamless omnichannel experiences across their physical and digital ecosystems.

Retail Systems and Aptos recently surveyed 100 retail professionals based in the UK to assess the role of the store, technology, and unified commerce as part of their omnichannel journey.

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