AI adoption and investment are accelerating at an exceptional rate—particularly in the retail sector, where its impact is most visible to consumers. This rapid growth is fueled by the potential to enhance customer experiences, boost operational efficiency, and support smarter decision-making.
Although not all AI initiatives will deliver the anticipated outcomes, most have strong potential when effectively managed. So how are retailers navigating this AI-driven momentum — and is AI truly delivering on its promise?
Learn more from this survey of 150 retail executives from across Europe and North America to understand how AI is being utilized in retail, the advantages it currently delivers, and its broader industry impact.