A new world of challenges: How to win customers and prevent fraud when expanding into new markets

Ecommerce has grown significantly over the past few years and many customers now prefer buying online to making purchases in store.
But growth is beginning to stall and many consumers are cutting back on their spending due to the cost-of-living crisis. Some retailers are looking outside the UK to gain more customers and explore new opportunities.
Yet many companies looking to take their first steps into a new market don’t know where to start. Others are finding that they inadvertently turn away good customers by not having the right tools and systems in place.
In today’s webinar we will look at what retailers can do to maximise their chances of success in a new market and expand their customer base.

What to expect from this webinar:

  • Cultural, identity and intent gap to think about when breaking into new markets
  • Issues retailers overlook when expanding into new markets
  • Risks retailers might face that they don't see in the UK
  • New markets and different forms of payment authentication

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