Multi-channel fashion retailer, Footasylum, has stepped into the world of social shopping by launching a Facebook commerce store. Implemented and managed by One iota, the mobile and Facebook commerce provider, the store has just gone live after a six week development and integration process.

The Footasylum f-commerce site will create a seamless shopping journey by giving Facebook users and Footasylum ‘fans’ the ability to buy products without leaving Facebook. In addition to the roll-out, One iota will also be launching a fully transactional mobile internet site and iPhone app for the retailer next month.

Catherine Lomas, e-commerce manager at Footasylum, says: “By extending our commerce capabilities we’re hoping to increase customer loyalty by providing the best user experience possible.

“At Footasylum we’ve created a brand that is a lot more than just our products. It’s important for us, therefore, to move beyond the traditional experience of the high street to offer a more innovative retail experience for our shoppers.”

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