eCommera has acquired Symsource, a mobile applications solutions provider. The acquisition is part of the eCommera strategy to provide retailers and brand owners with all the key technology components, and associated services, to integrate all customer touchpoints, across multiple channels.

eCommera acquired Symsource to help its customers meet the distinct rise in the use of mobile devices including smartphones and tablets, to access retail transactional websites.According to research by IMRG, the percentage of visits via mobile is increasing from an average of 1.4 per cent in Q1 to seven per cent. The number of sales via mobile has risen from 0.4 per cent at the beginning of 2010 to 3.3 per cent in Q2. Some retailers have sales via mobile as high as eight per cent.

As Andrew McGregor, CEO of eCommera explains, “We’re experiencing another wave of evolution in the online worldand the number of mobile transactions being conducted, on tablets in particular, is growing month on month. Furthermore, it is becoming clear toretailers that many of these mobile customersare the most loyal and represent some of their most lucrative sales. Our technology and analytic solutions will enable retailers and brand owners to capitalise on the opportunities to better attract, retain and monetise these customers.”

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