Torex is launching the MiAssistant application to enrich customers' in-store experience as part of its commerce suite for retail. Torex MiAssistant is an application designed to run on all types of tablets and mobile devices to support sales assistants on the shop floor.

It can be used to identify e-commerce orders awaiting collection in store, quickly look up and recommend products, check stock availability across all locations and then place the order for store sale, delivery or collection. The transaction is then automatically reconciled through the store’s PoS system.

The application also provides sales assistants with additional information held about customers, such as recent purchases, birthday dates, loyalty points and eligibility for unique promotions, enabling them to personalise their in-store experience. Goods that have been ordered online can also easily be returned in-store with the original transaction recalled for verification.

Sales assistants are empowered with answers to customer questions and the ability to fulfil demands on the spot. Staff can also better identify and match products to customer requirements, which improves conversion rates and increases in-store spend.

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