15/07/11

By Karen Moss

Digital marketing software company, Kenshoo, today announced that Tesco has gained significant workflow efficiencies using their platform. The UK’s biggest retailer has achieved time savings of 40 per cent through the Kenshoo Editor, a first-of-its-kind tool that simplifies some of the most labour-intensive aspects of search engine marketing (SEM) campaign management.

“We chose Kenshoo to power our SEM because of its proven track record for delivering sales revenue through advanced automation and intelligent algorithms,” says Tom Daniell, head of online marketing at Tesco. “We’re counting on Kenshoo to continue delivering new solutions like the Kenshoo Editor to keep us ahead of the curve.”

Tesco’s digital marketing strategy encompasses a wide range of retail promotions and e-commerce initiatives. Using Kenshoo’s flexible dimensions feature, Tesco associates SEM elements such as ad groups, keywords, and copy with specific brands or products to more quickly measure performance and identify areas of opportunity. Through Kenshoo RealTime Campaigns, Tesco can syncs SEM campaigns with actual inventory availability and dynamic merchandising, making ad placements more relevant and effective.