Target is trialling a new Click and Collect service, labelled Drive Up, which enables US customers to have their online orders brought out to their cars by a store employee.

After placing an order online or through the Target app, customers can select the Drive Up option and will be notified when their order is ready to be picked up. Customers then press the ‘I’m on my way’ button when they are en-route to the store. When they pull into a designated parking spot, a member of store staff will greet them with their order.

Dawn Block, senior vice president of digital at Target, said: “Stopping for diapers and toilet paper may not be glamorous, but it’s still on a lot of our to-do lists. Drive Up is our latest effort to make it easier and faster for busy guests to conveniently get what they need, and simply get back to their day.”

Following a trial with store staff, the free service is now available to guests at stores throughout the Minneapolis-St. Paul area who use the latest version of the Target app on an iPhone.

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