Swedish fashion retailer House of Dagmar has launched a new mobile app which the firm hopes will provide greater engagement among its customers.

The new app, which is now available on the App Store and Google Play, is powered by mobile retail app firm Ombori.

The launch comes after Ombori presented the app’s concept at a recent fashion tech Hackathon hosted by Microsoft.

The app looks to give customers the opportunity to be part of the decision-making process and engage with House of Dagmar’s social community, as well as giving fashion tips and advice.

Karin Söderlind, CEO of House of Dagmar, said: “Since Stockholm Fashion Week, the response of the fashion community to our new app has been incredible. The Ombori team has been hard at work testing and optimising the app, and we’re really excited for it now to be available for our customers and followers to experience.

“Our customers are very important to us and we value their feedback, so an app that brought us closer to them was a no brainer for us.”

Andreas Hassellöf, founder of Ombori, added: “Working with the House of Dagmar and Microsoft teams to build this new app has been an absolute pleasure. House of Dagmar is a brand that is constantly seeking news ways to better engage with their customers and followers, and we believe the app we’ve developed will do that and more.”

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