24/01/12
By Karen Moss
RichRelevance has integrated its personalisation and analytics technology online at MarksandSpencer.com. To create a more customer-centric user experience online, Marks & Spencer is using RichRelevance to deliver personalised product recommendations to shoppers as they browse the site.
Recommendations are based on shopping patterns such as best-selling lines or items customers also viewed or bought and adjust in real-time.
“Our customers are at the heart of every improvement we make. Through the RichRelevance integration, we can more efficiently deliver personalised product recommendations to each customer,” said David Walmsley, multi-channel development director. “The RichRelevance team has domain expertise in personalisation solutions and that gave us confidence in selecting the company as our partner.”
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